Step Up Sarasota
The Suncoast Partnership to End Homelessness, Inc. is a 501 (c)(3) non-profit organization founded in 2005 by community leaders from Sarasota and Manatee Counties. These leaders were determined to take action on behalf of our area’s homeless and near homeless individuals and families.
Following five months of community workshops that engaged more than 600 community members who contributed a wealth of knowledge and proposed solutions to ending homelessness in Sarasota County over a ten year period, the Suncoast Partnership began assembling a leadership team to turn workshop recommendations into a plan of action.
As part of that leadership team Florida Journeys Communications was engaged to:
- Create brand identity (logo/tagline/website) and messaging for the campaign
- Design and edit Executive Summary of 10 year plan to end homelessness
- Integrate new brand and messaging into the Plan
- Communicate and distribute brand identity to the community and media outlets
- Coordinate press conference for launching the Plan to public and media
The Partnership wanted to introduce their 10-year plan to end homelessness in Sarasota County with a strong brand identity and messaging and distribute the brand identity to the community and media outlets.
“Our goal was to shine a positive light on a challenging subject and create a brand that is uplifting and inclusive,” reflects Caroline McKeon owner of Florida Journeys Communications. The logo design captures that essence by encouraging all stakeholders to StepUp and become part of the solution.”
The work done during Step Up has been a building block that continues to generate community interest and passion.