Caroline McKeon – Founder, President & Executive Producer

From concept to completion, Caroline is the heartbeat of Florida Journeys Communications.

Caroline McKeonSince 1998, Caroline has developed, written and produced memorable campaigns that capture Florida’s unique sense of place and heritage. Her credentials include executive positions at The Discovery Channel and The Travel Channel, where she both developed and acquired television programming, and agency leadership.

McKeon combines a knowledge and passion for Florida’s natural and cultural heritage with the ability to work with multiple stakeholders, including scientists, administrative leaders, boards and diverse public groups. To every project, large or small, she brings a big-picture vision, the ability to integrate complex subjects and the attention to the details that make or break successful campaigns.


Linda Kubecka – Creative Director
Linda offers expertise in visual concepts and design. She has 25 years of agency and design studio experience as graphic artist, senior art director, and account manager. Her experience has lead her from a design studio, a corporate communications firm and her own agency in Dallas, Texas, to a Sarasota advertising agency.

Kubecka has created memorable and innovative creative as part of the FJC team for the past twelve years. She has been solving visual problems for clients as diverse as corporate to retail to non-profit foundations. She excels in concepts and designs to support brand identity such as logos, brochures, annual reports, ad campaigns, digital illustrations, catalogs, trade show exhibits, point of sale graphics, and digital newsletters.

Michelle Green – Owner Rough & Ready Media
Rough & Ready Media (R&R) is a Sarasota, Florida-based web development, communications and marketing firm founded by award winning, veteran journalist Michelle Greene. The company is made up of former journalists as well as designers, copywriters, editors, web development coders, and cutting-edge social media managers.

R&R has created memorable and innovative websites as part of the FJC team for the past three years. They develop WordPress, Joomla and HTML 5 websites that create a web presence through audience friendly design and functionality. They offer website maintenance, search engine optimization (SEO), social media marketing and management, and content writing and editing services.

Our mission is unequivocal: To provide our clients with the tools to inspire, inform and influence positive action.